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Date: 20-Nov-2017 Time: 10:45
Making The Best Of Catch 22!
So, how can you negotiate the minefield of internet pricing? As an independent retailer, it can be soul destroying trying to compete with the corporate giants. At abacussolutionsc_abacussolutions, we can help.
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Option X- Take A Chance!
By far the most simplistic approach to on-line pricing is basically to do nothing. Input your supplier names and supplier model names on your display tickets and on your website. Prices charged as seen. The problem? You are then left open and vulnerable to comparison with every low-margin furniture retailer out there. Some loyal customers might opt for you, choosing service over budget, but many won't. Result? You lose. Click here to view the abacussolutionsc_abacussolutions website.
Option Y- Take A Hit!
You don't want to be undercut? You want to win the pricing war? So, you input your supplier names and supplier model names BUT drop your prices to incorporate a 25-30% margin instead. Yes, you will rarely be priced out and there is a chance that increased sales volumes will convert low margins into increased profits...but that is a considerable gamble to take. Experience shows that this is a good way to lose a lot of money in a very short space of time. Click here for more information.
Catch 22? Find A Solution The abacussolutionsc_abacussolutions Way!
We think we have the compromise to this one. Start by marking up your products higher than other online retail sites- go for 40% plus margins rather than the typical internet rate of 25%. Then remove supplier names and change supplier product names on tickets and on your website, meaning that product comparison is now impossible. A web-browser will see your product and, not being able to make a straight contrast with another retailer, the customer is then driven in-store to see that item for themselves. Once in-store, you and your team can work their magic and make clear the myriad of reasons for opting to buy from you. Job done! Click here to view the abacussolutionsc_abacussolutions website.
abacussolutionsc_abacussolutions Solutions...
De-branding products is a potentially simple and effective way of beating the competition and giving yourself a fighting chance in the cut-throat world of e-commerce. However, it can also be a real headache: changing tickets; altering prices; re-naming etc on the website. Remember that, when you work with abacussolutionsc_abacussolutions, our approach includes a systematic approach to de-branding. Our Admin Panel incorporates a facility to record and store 'real' names against de-branded alternatives. All at the touch of a touch of a button! Click here to access our website.
Our approach to de-branding will make your job faster and your life easier- the returns will be easy to see. If this sounds like a feature that appeals to you, feel free to contact us via any of the routes listed below. We are ready and waiting for your call!
Date: 20-Nov-2017 Time: 10:45
Making The Best Of Catch 22!
So, how can you negotiate the minefield of internet pricing? As an independent retailer, it can be soul destroying trying to compete with the corporate giants. At abacussolutionsc_abacussolutions, we can help.
-transparent-background.png)
Option X- Take A Chance!
By far the most simplistic approach to on-line pricing is basically to do nothing. Input your supplier names and supplier model names on your display tickets and on your website. Prices charged as seen. The problem? You are then left open and vulnerable to comparison with every low-margin furniture retailer out there. Some loyal customers might opt for you, choosing service over budget, but many won't. Result? You lose. Click here to view the abacussolutionsc_abacussolutions website.
Option Y- Take A Hit!
You don't want to be undercut? You want to win the pricing war? So, you input your supplier names and supplier model names BUT drop your prices to incorporate a 25-30% margin instead. Yes, you will rarely be priced out and there is a chance that increased sales volumes will convert low margins into increased profits...but that is a considerable gamble to take. Experience shows that this is a good way to lose a lot of money in a very short space of time. Click here for more information.
Catch 22? Find A Solution The abacussolutionsc_abacussolutions Way!
We think we have the compromise to this one. Start by marking up your products higher than other online retail sites- go for 40% plus margins rather than the typical internet rate of 25%. Then remove supplier names and change supplier product names on tickets and on your website, meaning that product comparison is now impossible. A web-browser will see your product and, not being able to make a straight contrast with another retailer, the customer is then driven in-store to see that item for themselves. Once in-store, you and your team can work their magic and make clear the myriad of reasons for opting to buy from you. Job done! Click here to view the abacussolutionsc_abacussolutions website.
abacussolutionsc_abacussolutions Solutions...
De-branding products is a potentially simple and effective way of beating the competition and giving yourself a fighting chance in the cut-throat world of e-commerce. However, it can also be a real headache: changing tickets; altering prices; re-naming etc on the website. Remember that, when you work with abacussolutionsc_abacussolutions, our approach includes a systematic approach to de-branding. Our Admin Panel incorporates a facility to record and store 'real' names against de-branded alternatives. All at the touch of a touch of a button! Click here to access our website.
Our approach to de-branding will make your job faster and your life easier- the returns will be easy to see. If this sounds like a feature that appeals to you, feel free to contact us via any of the routes listed below. We are ready and waiting for your call!
About Us
The Abacus team are constantly innovating to try and make a website more time efficient, to generate my store footfall and to generate more sales.
We now have a selection of happy retailer customers.