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Date: 11-Dec-2017 Time: 10:48
Are You Meeting The Demand For On-Line Security?
In recent weeks and months, issues of website security seem to have taken centre stage. Simple fact: buyers really are becoming more aware. If your website has not covered all the bases and ticked all the boxes in terms of ensuring on-line consumer safety, potential buyers will steer clear. Read on to find out how abacussolutionsc_abacussolutions can help you stay ahead of the game.
What's Changed?
At the end of last year, Barclay's Bank launched a massive campaign, highlighting the danger of fraudulant websites. Google Chrome- currently the highest used browser taking 58% of the browser market- announced plans to highlight more explicitly that a 'http' site is not actually classed as 'safe'. Throw into the mix Vodafone. Vodafone began their own campaign, based around Vodafone Secure Net Protection, which blocks viruses and harmful websites, again with on-line consumer safety being given paramount importance. The result? Renewed focus on the need for on-line vigilance and a strong sense that if you are in any doubt about a site's authenticity, shop elsewhere. Look for the little green padlock in the browser window and if it's not there- avoid.
What Does This Mean for You?
Put bluntly, if your website does not carry the secure 'padlock' symbol, buyers will beware. A padlock logo and 'https' (Hypertext Transfer Protocol Secure) acronym indicate that traffic to and from your website is encrypted. Only the website can 'read' card details or personal information and it guarantees that you, as a browser, are 'talking to' the website in the address bar. That encryption process minimises the opportunity for a third party to modify any communications taking place- it almost functions as an online police presence. The 'green padlock' logo is an indicator that the website has been verified and paid for- there is a degree of safety.
What Next?
If, like a great many on-line retailers, you realise that your website does not carry the padlock logo or 'https' acronym, now is the time to act. Remember that even if e-commerce is not your principal motivator, browsers will not trust your site on any level if it does not carry that desirable level of security. Trust is of paramount importance, whether you seek to sell product on-line or drive customers into store. At abacussolutionsc_abacussolutions, we ensure that all our websites carry the padlock and 'https' status. If this is a concern for you, we can help.
Date: 11-Dec-2017 Time: 10:48
Are You Meeting The Demand For On-Line Security?
In recent weeks and months, issues of website security seem to have taken centre stage. Simple fact: buyers really are becoming more aware. If your website has not covered all the bases and ticked all the boxes in terms of ensuring on-line consumer safety, potential buyers will steer clear. Read on to find out how abacussolutionsc_abacussolutions can help you stay ahead of the game.
What's Changed?
At the end of last year, Barclay's Bank launched a massive campaign, highlighting the danger of fraudulant websites. Google Chrome- currently the highest used browser taking 58% of the browser market- announced plans to highlight more explicitly that a 'http' site is not actually classed as 'safe'. Throw into the mix Vodafone. Vodafone began their own campaign, based around Vodafone Secure Net Protection, which blocks viruses and harmful websites, again with on-line consumer safety being given paramount importance. The result? Renewed focus on the need for on-line vigilance and a strong sense that if you are in any doubt about a site's authenticity, shop elsewhere. Look for the little green padlock in the browser window and if it's not there- avoid.
What Does This Mean for You?
Put bluntly, if your website does not carry the secure 'padlock' symbol, buyers will beware. A padlock logo and 'https' (Hypertext Transfer Protocol Secure) acronym indicate that traffic to and from your website is encrypted. Only the website can 'read' card details or personal information and it guarantees that you, as a browser, are 'talking to' the website in the address bar. That encryption process minimises the opportunity for a third party to modify any communications taking place- it almost functions as an online police presence. The 'green padlock' logo is an indicator that the website has been verified and paid for- there is a degree of safety.
What Next?
If, like a great many on-line retailers, you realise that your website does not carry the padlock logo or 'https' acronym, now is the time to act. Remember that even if e-commerce is not your principal motivator, browsers will not trust your site on any level if it does not carry that desirable level of security. Trust is of paramount importance, whether you seek to sell product on-line or drive customers into store. At abacussolutionsc_abacussolutions, we ensure that all our websites carry the padlock and 'https' status. If this is a concern for you, we can help.
About Us
The Abacus team are constantly innovating to try and make a website more time efficient, to generate my store footfall and to generate more sales.
We now have a selection of happy retailer customers.