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The New Generation Of Silver Surfers…

Is your website doing enough to target this massively untapped demographic? Abacus Solutions has a few simple ideas that will help you reach out to the up and coming 50 plus market.

You probably aren’t aware of it, but recent research indicates that a whopping 18% of the British population are aged 50 and above- a figure which looks set to increase in future years. This being the case, there is clearly huge potential to target this ever-growing market but is e-commerce, web design and even social media really the way to do this? Certainly is! Let us explain why…

Market research shows that internet usage among the over 50 age group is actually as high as those aged 30 to 40. This surely proves that traditional stereotypes associated with age are increasingly outdated and need re-thinking- fast. Add to this the fact that the newly tech-savy older generation are proven to be using an array of devices- smart phones, iPads, tablets, e-readers- to surf the net and it is easy to understand why this is a demographic that we ignore at our peril. Polls indicate that those in the 30 and 70 age groups actually demonstrated the same attitudes to ecommerce: 75% of those in each age category felt that on-line shopping is more convenient and, in fact, 93% of the over 70s expected to use the web more in the future.

The only difference in internet usage between older and younger generations basically comes down to practice: those aged 50 and over may demonstrate less sophisticated on line behaviours purely because they began usage later, not because it suits their needs any less or through a lack of interest.

Great- we know there is a potential gap to start plugging, but how can you ensure your website is doing enough to reach that 50 plus market? If you need any more help or suggestions, feel free to contact us as listed below.
E. Barker & Son (Hillsboro) Limited Reg. Office: 39 Burton Street, SHEFFIELD, S6 2HH Reg No: 254789 VAT No: 172 4086 69
  • E. Barker & Son (Hillsboro) Limited
  • Reg. Office: 39 Burton Street, SHEFFIELD, S6 2HH
  • Reg No: 254789
  • VAT No: 172 4086 69