Switching to Sale prices couldn't be easier.
18. Promotional Switch
We have learnt the hard way through bitter personal experience with this one…
The last website we bought in 2010, for £10k, only had one price column.
It was only when we had started pricing up that the penny dropped; what happens when our then current sale was over?
Answer- we found ourselves having to overwrite every single price.
The result? After just two months, the pricing on the website was in complete chaos and, frankly, and never recovered.
One of the first things we did when we built our website was built in an ‘out-of-sale’ and also, you’ve guessed it, a ‘sale’ price.
Therefore, well before the sale even starts, prices are correct and ready to go.
After we had done this, we realised that going into every single product to throw the sale switch was hugely time consuming.
So, we put our thinking caps back on and built a function that switched all the prices at once.
We have been through the pain barrier here - so that you don’t have to!
Just last night, the eve of our sale, I opened the Admin Panel on my mobile phone and switched all the prices! Job done.